The Story
YouTube was looking to produce and deliver exclusive content for fans during the BRIT Awards. Chesamel collaborated with YouTube Shorts for the launch of #BRITsUnseen, engaging fans with strategic social media engagement.
Impact
The campaign effectively enhanced fan engagement and amplified the BRIT Awards’ digital presence, providing fans with unique and exclusive insights into the event.
Methodology
Chesamel, in collaboration with YouTube Shorts, executed a multifaceted campaign supported by cross-functional teams in marketing, music, partnerships, and PR. The campaign included exclusive red carpet content, #BRITsUnseen creator and artist content, owned social amplification and engagement, and content from BRITs partners.